Reconciliation Australia is a non-government, not-for-profit organisation promoting reconciliation between Indigenous and non-Indigenous Australians for the wellbeing of the nation.

Reconciliation Australia's ambition is to close the glaring 17 year gap in life expectancy between Indigenous and non-Indigenous children. Reconciliation Australia's core business involves building partnerships for success and educating and engaging all sectors of the community in the reconciliation process. Reconciliation Australia is working with organizations in the corporate, public and community sectors to develop measurable, action oriented Reconciliation Action Plans to close the gap in life expectancy.

 
     
     
   
     
  The "Too Big A Story" campaign developed by Saatchi & Saatchi invites all Australians - Indigenous and non-Indigenous alike - to start talking about reconciliation. The campaign grew from the realisation that reconciliation is way too complex a story to be told within the constraints of an ad. Instead tv and print has been used to direct people to reconcile.org.au, where they can gain a more indepth view of what reconciliation means to Australians from all walks of life, and have the opportuniy to share their own stories of reconciliation. By opening up discussion, the aim is to bring the story of reconciliation to the forefront and provide a means of discovering options and solutions for a united Australia.  
     
     
 
 
   
Press Release  
About Reconciliation Australia  
   
TV Online
   
Leah Purcell 15 SEC TVC 300x250 Michael O’Loughlin Web Ad
Michael Caton 15 SEC TVC 468x60 Reconcile ‘20 million voices’ Web Ad
Missy Higgins 15 SEC TVC 728x90 Reconcile ‘20 million voices’ Web Ad
Michael O’Loughlin 15 SEC TVC 160x600 Reconcile ‘No One Story’ Web Ad
120x240 Reconcile ‘No One Story’ Web Ad
   
   
   
Print Radio
   
Leah Purcell FPC Print Ad Leah Purcell 10 SEC RADIO
Michael Caton FPC Print Ad Michael Caton 10 SEC RADIO
Missy Higgins FPC Print Ad Missy Higgins 10 SEC RADIO
Michael O’Loughlin FPC Print Ad Live Read Script
Start your story. Small space Print Ad
 
     
     
     
     
 
Reconciliation Australia 2007